How to write it, sell it and market it…successfully!
By Arielle Eckstut and David Henry Sterry
This expert guide to getting your book out there is packed with helpful information for new writers, would-be writers and those who have already published. The authors are simultaneously editors, literary agents and published writers. The first edition was published in 2005. This one, updated in 2015, takes the huge shifts that happened in the industry in those 10 years into account and includes ebooks and how to deal with social media. Although it’s written for the American market, most of it applies to publishing in Australia too.
The guide pinpoints what I aim to do for my writer clients to help them to get their work into shape to submit to publishers or for self-publishing. Read about the levels of edit most professional editors offer here.
One of the book’s strengths – and there are many – is that it has sound advice no matter what you want to publish, from cookbook to potboiler, business manual to poetry volume. It’s not a writing manual (I’ll deal with those next week), but a practical (and pragmatic) how-to.
Publishing success comes from four basic principles:
- Research. Not just your subject matter, but what else is out there and who might publish your book. Do this and … your odds of getting published will go from nearly nil to extremely decent
- Network. Use your people skills to find the right publisher, create buzz, reach your readers and sell books. I believe this has become critical for successful publishing. The days of the cloistered author are well and truly over.
- Write. While this seems obvious, the authors say it’s the one thing published writers told them over and over. Get your ideas down on paper and keep at it.
- Persevere. You will have to deal with rejection. Probably a lot of rejection. As the authors say, ‘please, don’t quit five minutes before the miracle’.