It has nothing to do with love, and everything to do with the fact that I can’t stand corporate speak.
Anybody who loves clear writing knows – and loves – Don Watson. I took the opportunity to hear him speak as part of Sydney Ideas, the University of Sydney’s public events program last week. His books on language include Weasel Words, Bendable Learnings and Death Sentence: The decay of public language.
This question-and-answer session focused on language in political discourse, about which there is plenty to lament. We’ve seen a profound change in news media in the last while, Watson argued, which has changed news into a combat between talking heads. And while there has always been lies and trickery in politics, we are now less able to judge truth and lies as politics has become so tribal. The suggestibility of the public has risen at the same rate as the lies.
And along came Trump
Trump, of course, had to be discussed. Watson pointed out that he ‘didn’t drop from the sky’: Bannon et al figured out that what we saw on our screens was what was important. All he had to do was make sure Trump was the centre of the story. And we can agree that Trump has been pretty good at keeping himself there, front and centre day after frustrating day.
So what’s the answer?
The refreshing thing about hearing this witty, accomplished and intelligent speaker and writer is that he didn’t pretend to have the answers. Is it education? That’s part of it. Better journalism? It would help, and it would go a long way if journalists bothered to consult academics when writing their stories. Are independent candidates making things better? At least they save us from the party operatives who are presently running the show, and make us begin to think again.
And those weasel words?
I discovered that a book is to be referred to as a ‘cultural externality’. When he was asked what his (least) favourite weasel words were. Watson listed:
- impact, and more particularly impactful learnings
- window of opportunity
- appropriate and/or inappropriate
You can contribute your own to Don Watson’s website. The next day I noticed this one in Sydney’s Hyde Park:
‘For your safety we advise you not to visit the park during or just after heavy rain and strong winds because of the risk of tree failure.’
If I’m not wrong, that’s a piece of tree falling on your head, whether anybody’s there to hear it or not.