How to write it, sell it and market it…successfully!
By Arielle Eckstut and David Henry Sterry
This expert guide to getting your book out there is packed with helpful information for new writers, would-be writers and those who have already published. The authors are simultaneously editors, literary agents and published writers. The first edition was published in 2005. This one, updated in 2015, takes the huge shifts that happened in the industry in those 10 years into account and includes ebooks and how to deal with social media. Although it’s written for the American market, most of it applies to publishing in Australia too.
The guide pinpoints what I aim to do for my writer clients to help them to get their work into shape to submit to publishers or for self-publishing. Read about the levels of edit most professional editors offer here.
One of the book’s strengths – and there are many – is that it has sound advice no matter what you want to publish, from cookbook to potboiler, business manual to poetry volume. It’s not a writing manual (I’ll deal with those next week), but a practical (and pragmatic) how-to.
Publishing success comes from four basic principles:
Research. Not just your subject matter, but what else is out there and who might publish your book. Do this and … your odds of getting published will go from nearly nil to extremely decent
Network. Use your people skills to find the right publisher, create buzz, reach your readers and sell books. I believe this has become critical for successful publishing. The days of the cloistered author are well and truly over.
Write. While this seems obvious, the authors say it’s the one thing published writers told them over and over. Get your ideas down on paper and keep at it.
Persevere. You will have to deal with rejection. Probably a lot of rejection. As the authors say, ‘please, don’t quit five minutes before the miracle’.
I’m delighted that an author with whom I have worked this year has been signed up by publisher Legend Press. John Hockney’s memoir is to be published in mid-2019. I was honoured to edit it before submission. It’s a very satisfying aspect of my work to help writers get their book published. Legend Press includes top Australian writers Mark Brandi and Alice Pung on its list.
John is a professional storyteller and helps others to write their life stories. I met him at a wonderful workshop he ran in the Blue Mountains and went on to work with him on his book before he submitted it for publication. That it took only a couple of months before it was snapped up is testament to what a great story he has told.
John Hockney: storyteller
Before I did his workshop ‘Your Life – Your Story’, I heard John talk about life with his brother, world-renowned artist David Hockney. David’s exhibition Words & Pictures opened at Blue Mountains City Art Gallery in October 2017. I remember thinking, ‘He should write a book’.
John Hockney tells his story going back two generations. His grandfather was a founding member of the Salvation Army in Bradford in England’s industrial north. His grandmother would made him a cup of cocoa with whole milk – not the watered-down variety he had at home – after he had dragged home her shopping in his billycart.
You would expect that the world-famous artist David might dominate the book, but John gives every member of his brilliant and eccentric family their due. His father, who liked to wear brightly coloured stick-on dots on his bow tie, was always true to his moral compass. His sister Margaret produced an art work of a squid squashed on her scanner. It was accepted in the Royal Academy Summer Exhibition. The theme that they never worried what the neighbours think runs thorough the book.
With his closely observed detail and exceptional storytelling, John Hockney combines the two essentials of memoir or autobiography: have a great story to tell and write it well. It’s often funny and always honest and true. My understanding of what life was like in post-war Britain was so enriched,. My appreciation of what it means to be part of a family – in all its crazy complexity – was deepened immeasurably.
Watch this space for more closer to the publication date.